# Social media analytics tool for your weekly review Bring the numbers from your connected networks into the same workspace as your content. Crowdbird helps you review what happened and decide what to try next. ## Every number for a post at a glance Reach, views, impressions, likes, comments, shares, saves and clicks, just as the platform delivers them. We update them about every 15 minutes. - Numbers straight from the platforms, through the official API - Numbers arrive as fast as the platform delivers them, and missing ones don't count as zero - We count clicks on your link-in-bio page ourselves ## This week compared with last week The weekly report puts this week next to last week, in your own time zone: posts, reach, followers, comments and link clicks, each with last week's number below it. A chart shows the reach per publishing day and names your best day and your top post. - Go back to earlier weeks, or filter by account or campaign - The top posts of the week with reach, likes, comments and saves - Follower change from the platform's daily account data ## Best times from your own posts Once an account has 20 published posts in 90 days, Crowdbird works out on which days and at which hours your posts get the most reactions. Until then you see clearly labeled guide times. - Recalculated every day - Comments count twice, shares and saves three times - The times go straight into your queue ## How it works ### Connect your account Connect your accounts, most of them through the platform's official login. ### Post Publish through Crowdbird, and the numbers for those posts arrive in your analytics. ### Review Look at the numbers per post, week and time of day, and plan next week around them. ## Goes well with ### [Scheduler](https://crowdbird.ai/en/features/scheduler) Schedule posts for Instagram, TikTok, Facebook and eight more networks. ### [AI assistant](https://crowdbird.ai/en/features/ai-assistant) Rewrite and translate captions and find hashtags. ### [Link in bio](https://crowdbird.ai/en/features/link-in-bio) One page for all your links, with clicks per link. ## What you see in analytics One page for all your connected accounts, filtered by account or campaign: - **Per post:** Reach, views, impressions, likes, comments, shares, saves and clicks, as the platform delivers them. - **Per week:** Posts, reach, followers, comments and link clicks next to last week, with the reach per publishing day. - **Top posts:** The posts of the week with the most reach, with their likes, comments and saves. - **Best times:** The days and hours with the most reactions, from your own posts once an account has 20 in 90 days. - **Link in bio:** Views, clicks and click rate of your link-in-bio page, and the clicks per link over 30 days. - **LinkedIn followers:** The five largest groups by job function, seniority, industry and company size for a LinkedIn page. ## Choose a tool around the decisions you make When comparing social media analytics tools, list your channels, required metrics and reporting tasks first. Check whether each tool covers those needs, not just how many charts it offers. Crowdbird fits a weekly review of the posts you publish through it, alongside planning and publishing. If your work requires competitor tracking, audience demographics or video watch time, make those requirements part of your comparison before choosing a tool. ## Choose the metric that matches the post A useful social media analytics review starts with a question, not the biggest number. Did your ceramics care guide get saved, or did a workshop announcement prompt questions? Use these social media metrics to answer different questions: - **Reach:** how many distinct accounts saw the content, rather than how many times it appeared. - **Views:** how many times content was played or displayed, not distinct people. - **Likes:** a quick positive reaction to a post. - **Comments:** responses beneath the post. Read them to distinguish product questions from casual reactions. - **Saves:** times people saved the content to return to it. - **Clicks:** actions on a link, where click data is available. A click alone does not tell you whether someone bought anything. > For Ceramico Studio (@ceramico.studio), saves might be useful when reviewing a mug care guide. Comments matter more when the post asks which glaze people prefer. ## Compare like with like across platforms Crowdbird shows Instagram reach, likes, comments and saves when Instagram supplies them. TikTok post metrics are views, likes and comments. Facebook metrics depend on what the platform makes available, so not every account has identical data. Keep comparisons within the same platform and similar content formats where possible. A TikTok video's views and an Instagram post's reach describe different things, so they do not create a fair ranking. The [Instagram analytics guide](https://crowdbird.ai/en/instagram/analytics) and [TikTok analytics guide](https://crowdbird.ai/en/tiktok/analytics) explain those channel-specific reviews. Instagram insights can arrive up to 48 hours late, and younger posts appear as pending. Leave those posts out of a decision until their numbers arrive. Crowdbird also does not offer completion rate or a followers-online view. ## A 15-minute weekly review for Ceramico Studio Set aside one short session to decide what to repeat, change or pause next week. Use the weekly report as your starting point, then inspect the posts behind the totals. 1. **Minutes 1 to 3: check the context.** Compare this week with last week and note follower change. If Ceramico Studio published four posts last week and six this week, that is two extra posts. Higher totals alone would not prove that each post performed better. 2. **Minutes 4 to 7: narrow the comparison.** Filter the post table by account, then by a campaign tag such as the studio's workshop promotion. Compare posts with similar purposes instead of mixing a care tutorial with a booking announcement. 3. **Minutes 8 to 11: inspect the response.** Review saves on the care content and read comments on the workshop posts. Look for questions your next caption could answer, such as whether beginners can attend. 4. **Minutes 12 to 15: choose one change.** Plan a follow-up that answers a recurring question. Write down which metric you'll check next week so you can see whether the change worked. ## Read link activity without assuming attribution > For Ceramico Studio's [link-in-bio page](https://crowdbird.ai/en/features/link-in-bio), compare daily views and clicks, then inspect clicks on the workshop and shop links separately. Crowdbird tracks these counts itself. It does not attribute a click to a specific post or video, so a busy posting day and a rise in clicks are not proof of causation. For a separate public-profile calculation, use the [engagement rate calculator](https://crowdbird.ai/en/free-tools/engagement-rate-calculator). Instagram uses followers as the denominator, while TikTok uses video views. ## Frequently asked questions ### Is Crowdbird a free social media analytics tool? Analytics come with a paid plan, and you can try every paid plan free for 3 days. You add a payment method at the start, and if you cancel before the trial ends, nothing is charged. The free tools check public posts and profiles without a login, and the Free plan keeps your link-in-bio page with its click counts. ### Which accounts can I connect to Crowdbird analytics? You can connect any of Crowdbird's 11 networks. Statistics come in for posts you publish through Crowdbird on Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads, Pinterest and Bluesky. Telegram has none. Instagram needs a business or creator account and Facebook a Page. Most networks connect through their official login, so you never give Crowdbird your account password. The app runs in your browser on desktop or phone. ### How often does Crowdbird update social media metrics? Crowdbird syncs social media metrics about every 15 minutes. The numbers come from the connected platforms, so their delivery affects what you can see. Link-in-bio activity is measured separately by Crowdbird, with daily views and clicks plus click counts for individual links. ### Why are my Instagram insights still pending? Instagram may still be processing your post's insights, with delivery taking up to 48 hours. If a pending post is central to your weekly review, leave that decision open. A missing result does not mean poor performance. Make a note to revisit it, and compare other posts with available data in the meantime. ### Does Crowdbird track competitors or audience demographics? No competitor tracking: Crowdbird focuses on your own content. Audience demographics are only available for the followers of a LinkedIn page, not for your other networks. If your main task is comparing other brands or understanding audience age and location, put those requirements on your tool shortlist first. For a small team deciding which posts to repeat or revise, account and post metrics may cover the review you need. ### Can Crowdbird tell which post caused a link click? No, individual posts cannot be identified as the source of link-in-bio clicks in Crowdbird. To make the counts useful, keep your link labels clear and note when you change their order or visibility. Compare the same destination across your review periods, and avoid calling a click a booking or purchase without separate evidence. ### Can I check engagement without connecting an account? Yes, the free engagement rate calculator works with a public Instagram or TikTok handle and needs no login. For Instagram, it calculates likes and comments relative to followers. For TikTok, it uses likes, comments and shares relative to video views. Private accounts can't be analyzed, and very fresh posts only count once their numbers stop growing fast. ### Which metrics does Crowdbird show? Reach, views, impressions, likes, comments, shares, saves and clicks, whenever the platform provides them. A number the platform doesn't send stays empty and never counts as zero. ### How are the recommended posting times calculated? From the reactions to your own posts per weekday and hour, once an account has 20 published posts in 90 days. Likes count once, comments twice, shares and saves three times. ### Do posts I publish in the Instagram app show up? Yes, in your planner. Statistics come in only for posts you publish through Crowdbird.