# DM automation for comments that ask for a link Send a requested link when someone comments a keyword on Instagram or Facebook. Keep the message focused, make the next step clear, and manage follow-up conversations in Crowdbird. ## One keyword is all it takes Set one or more keywords. Upper and lower case don't matter, and neither do small typos. The automation applies to one specific post, to all posts or to the next one you publish. - For Instagram and Facebook - Keywords that tolerate typos - For one post, all posts or the next one ## Reply in public, write in private A public reply appears under the comment, and your message with a link button goes to their DMs. You can set up to three versions of each, so it doesn't always sound the same. - Public reply in up to three versions - DM in up to three versions, with a link button - On Instagram, optionally follow first, then the link ## All comments and DMs in one place In the inbox you read and answer comments and DMs from Instagram and Facebook. Replies by DM on Instagram are subject to the platform's 24-hour window. - Mark comments as done - Reply straight from Crowdbird - Collect email addresses by DM ## How it works ### Create an automation Pick a post or “all posts” and set a keyword. ### Write your replies Public reply and DM, up to three versions each, plus a link button. ### Switch it on From now on, everyone who comments the keyword gets your message. ## Goes well with ### [Scheduler](https://crowdbird.ai/en/features/scheduler) Schedule posts for Instagram, TikTok, Facebook and eight more networks. ### [Link in bio](https://crowdbird.ai/en/features/link-in-bio) One page for all your links, with clicks per link. ### [Analytics](https://crowdbird.ai/en/features/analytics) Which posts bring reach, comments and clicks. ## Start with a request you can actually fulfill Comment to DM automation works best when the caption makes a specific offer: a product page, a workshop booking link, or a care guide. Choose the destination first, then write the invitation around it. Someone asking for mug details should land on mug details, not a general homepage that makes them search again. Use a short keyword connected to that offer. MUG is easier to recognize than a long phrase, and more deliberate than a common word such as YES that might appear in unrelated comments. Avoid promising a discount, availability, or exclusive access unless the destination actually delivers it. ## Put MUG to work for Ceramico Studio > Ceramico Studio (@ceramico.studio) posts a Reel showing a handmade mug from the handle to the glazed interior. The caption invites viewers to comment MUG for the mug collection link. The comment supplies the keyword that triggers the DM, so the shop doesn't have to copy and paste the same link into each conversation. Build the message around three pieces: - A short acknowledgment that connects the DM to the Reel. - A clear description of the destination, such as the mug collection with sizes and care details. - A link button labeled “View the mugs,” rather than a vague “Click here.” An optional public reply can tell the commenter to look in their DMs without repeating the whole message. Before using the invitation widely, walk through the experience: leave the keyword comment, read the DM, and open the button. Check that the page matches the mug shown and makes sense on a phone. ## Write variations without changing the offer You can create up to three variants for public replies and messages. Use those variations to change the wording, not the terms: every version should describe the same destination and any requirements consistently. One version might mention sizes first, while another leads with care information. Keep an auto DM short enough that the button is easy to find. Skip stacked requests to follow, share, tag friends, and join a list all at once. A requested link should not turn into a string of unrelated promotional messages. If you add email collection, explain why you need the address. If you use the Instagram-only follow gate, mention that requirement in the invitation so it is not a surprise after someone comments. ## Plan for the conversation after the link A link does not answer every question. Someone may ask whether a mug fits under their coffee machine or whether a workshop suits beginners. Use the Instagram and Facebook inbox to review comments and DMs, then mark comments as done when you have handled them. Instagram DM replies follow the standard 24-hour messaging window. Crowdbird uses the platforms' official interfaces, but that does not remove platform limits. See the channel-specific guidance for [Instagram comment replies](https://crowdbird.ai/en/instagram/dm-auto-reply) and [Facebook Messenger automation](https://crowdbird.ai/en/facebook/messenger-auto-reply). TikTok DM automation is not available. ## Keep contact handling part of the workflow Ask only for information you have a clear reason to use, and keep the purpose visible in the message. Separate a request for a product link from an invitation to receive future emails. Contacts collected by automations are deleted 30 days after the account is disconnected or the automation is deleted, and after 12 months without activity, with the rules explained in [data transparency](https://crowdbird.ai/en/transparency). ## Frequently asked questions ### Is DM automation free in Crowdbird? DM automation comes with a paid plan, and you can try every paid plan free for 3 days. You add a payment method at the start, and if you cancel before the trial ends, nothing is charged. The Free plan keeps your link-in-bio page, the free tools and the planner for drafts. ### How do I set up DM automation? Connect your account, choose a keyword, and write the message you want commenters to receive. Instagram requires a professional account, either business or creator, while Facebook requires a Page. Add your destination link and button, decide whether to include a public reply, then test the comment and message experience before inviting people to use it. ### Why isn't my Instagram DM automation working? Start by checking your account type, the keyword in the comment, and the automation you configured. Crowdbird needs a professional Instagram account, not a personal account. If the issue concerns a later DM reply, review the platform's 24-hour messaging window too. Send unresolved problems through Crowdbird's contact form. Support answers within 24 hours. ### Can I use Crowdbird for TikTok auto DMs? No, Crowdbird does not offer TikTok DM automation. Its comment-triggered messaging works on Instagram and Facebook only. You can connect TikTok for other supported work, including scheduling videos and reviewing views, likes, and comments, but connecting that account does not add an automated messaging option. ### Can I ask someone to follow before sending the link? Yes, an optional follow gate is available for Instagram, but not Facebook. It asks the person to follow before receiving the link. Decide whether that extra step fits what you offered in the caption, and make the requirement clear before they comment, not only after they request the resource. ### Can DM automation collect email addresses? Yes, Crowdbird can collect email addresses through DM automation. Explain what the address will be used for before asking someone to share it. For a shop, that might mean distinguishing a request for product information from a request to receive future updates. Keep the wording specific so people understand what they are agreeing to. ### Can I keep replying after Instagram's 24-hour window? Instagram DM replies in Crowdbird follow the platform's standard 24-hour messaging window, so do not plan unrestricted follow-up messages. Write the initial response so it contains the information someone requested, without depending on a later reminder. For an ongoing conversation, review the messaging window before trying to send another reply. ### Does the comment have to match the keyword exactly? No. Upper and lower case don't matter, and small typos still trigger the DM. You can also set more than one keyword for the same automation. ### Can one automation cover all my posts? Yes. You can pick one specific post, all posts or the next post you publish. ### How long do you keep the contacts an automation collects? They are deleted 30 days after the account is disconnected or the automation is deleted, and after 12 months without activity. Owners and admins can also delete a single contact.