Instagram post insights for a closer look
Paste a public Instagram or TikTok post link. See its visible metrics and a comparison with recent posts from the same account, without logging in.
By Rafael Costa, Data and analytics
Updated on November 10, 2026
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Check a post in three steps
Use a public post link to get visible statistics and a comparison with the account's recent posts.
Add your post link
Copy the link to an individual public Instagram post or TikTok video and paste it into the tool.
Review the visible numbers
See likes, comments, views and shares where public. Missing metrics stay unavailable.
Compare with the account's baseline
Read the factor against the median: views on TikTok, and on Instagram when the post and 3 comparison posts have views, otherwise likes.
What post statistics show
Paste the link to a public post and you get two things: its visible numbers and a comparison with the other posts from the same account.
The visible numbers
likes, comments, views and shares, as far as the platform shows them publicly.
The factor
how the post did compared with the median of the account's other recent posts. 2.0 means twice as well as usual.
The baseline
the medians for likes, comments and views, and how many posts went into the comparison.
Which number gets compared
The factor uses the number that says the most on each platform.
TikTok
- Compared on
- Views
- When
- Always
Instagram
- Compared on
- Views
- When
- When the post shows views and at least three comparison posts do too
Instagram
- Compared on
- Likes
- When
- In every other case, like photos and carousels
From factor to your next decision
A high factor is a reason to look closer, not an explanation.
Ask one question
Did the post do better than usual? If so, what was different?
Note the differences
format, topic, first line, time of day, length.
Repeat one difference
Carry exactly one thing into your next post.
Check the new post
Paste its link once it's a few days old and compare the factor.
What public numbers don't show
Reach, saves and accounts reached are only visible to the owner in the platform's insights. Instagram insights can also take up to 48 hours to arrive. The tool caches the post's numbers for six hours and the comparison posts for twelve.
For your own accounts, Crowdbird analytics shows more metrics over time. To see whether a different time of day could help, try the best time to post on Instagram.
Common mistakes
Comparing other accounts
The factor measures each post against its own account.
Judging fresh posts
Wait a few days, the numbers are still growing.
Reading the factor as a cause
It shows something was different, not what.
Pasting a profile link
The tool needs the link to a single post.
How do I see post insights on Instagram?
Open your own post or Reel in Instagram and tap View insights beneath it. Instagram makes insights available to public personal and professional accounts. For a quick public comparison, paste the post link into Crowdbird's tool. Use Instagram's own insights when you need details that aren't publicly visible, such as saves and accounts reached.
Why can't I see my Instagram insights?
A private account or a recent switch to public can affect access to Instagram insights. Instagram requires a public account, and past insights may not appear immediately after changing its visibility. If a number is missing in Crowdbird's public tool, that is a separate issue: hidden or unavailable metrics cannot be displayed here.
Can I check someone else's Instagram post insights?
You can check the publicly visible statistics of someone else's public Instagram post, but not their full owner-only insights. Paste the individual post link, not their profile link. The result helps you compare that post with the account's recent baseline without giving you access to private metrics such as saves or reach.
What does a post comparison factor of 2.4 mean?
A factor of 2.4 means the post has 2.4 times the account's recent median for the metric used in the comparison. For Ceramico Studio, 2,400 Reel views divided by a median of 1,000 views equals 2.4. It describes that comparison only, not the reason for the result or what the next post will achieve.
Can I use this tool for TikTok video analytics?
Yes, you can paste a public TikTok video link to see available public statistics and a views-based comparison. Likes, comments and shares appear where publicly available. The factor compares the video with that account's recent median, so you can assess its relative performance without using another creator's follower count as your baseline.
Why do the numbers differ from Instagram or TikTok?
Crowdbird's public post results can differ because the post's numbers are cached for six hours, the comparison posts for twelve, and include only publicly available data. A post may receive more activity between updates, while the account owner's native insights can contain additional metrics that this public lookup cannot access.
Is the post statistics tool free, and do I need to log in?
The post statistics tool is free and does not require a login. You only need the link to a public Instagram or TikTok post. If the link doesn't name the account, the tool may ask for its username. Connecting your own accounts for ongoing analytics in Crowdbird is a separate step that comes with a paid plan, which you can try free for 3 days. Instagram connections require a professional account, either business or creator.