Where our numbers come from.
Crowdbird shows you posting times, reach and clicks. This page explains which data these numbers come from, how we calculate them and when you see a guide value instead of your own figures.
Owner: Rafael Costa, Data and analytics
Three kinds of numbers
Every number in Crowdbird belongs to exactly one of three groups. The app shows you which one.
| Kind | Where it comes from | How you can tell |
|---|---|---|
| Your data | From the networks you have connected, through their official interfaces. | No label, this is the normal case. |
| Guide values | Fixed starting values, as long as there are too few of your own posts to calculate from. | The notice “Guide times, not enough of your own posts yet”. |
| Sample data | An invented sample account, so you can see the features before you connect anything. | In the app, the notice “Sample data, connect your account”. |
How we calculate the best times to post
As soon as an account has at least 20 published posts from the last 90 days, we calculate with your own numbers. For each post we build a score from the reactions: likes count once, comments twice, shares and saves three times, because they say more about real interest.
We average these scores per weekday and hour in your time zone and put them on a scale from 0 to 1. The scheduler suggests the hours with the highest scores. The calculation runs again every day, so new posts keep feeding in.
Guide values while data is missing
With fewer than 20 posts in 90 days, a value of your own would be down to chance. In that case Crowdbird shows guide values: on weekdays 12 pm, 6 pm, 7 pm and 8 pm, at weekends 10 am, 11 am and 7 pm, each in your time zone.
These are general starting points, not a measurement of your account. Once you have enough posts of your own, the calculation from your data replaces the guide values and the notice disappears.
Analytics and the weekly report
Reach, views, likes, comments, shares and saves are updated every 15 minutes, as the platforms deliver them. Follower growth comes from the difference between two daily snapshots.
Platforms often deliver a post's numbers with some delay. Posts from the last 48 hours that have no numbers yet are therefore not counted as zero, and your stats note that their numbers are still on the way.
We count clicks on your link-in-bio page ourselves. We don't store IP addresses when we do.
Sample data on the website and in the app
On the website and in the app we show features using the invented sample account “Ceramico Studio”. All numbers there are made up and say nothing about what your account will achieve. In the app, they carry a notice until you connect your own account.
What the AI does and what it doesn't
The AI assistant in the editor rewrites your caption, translates it or suggests hashtags. For this we send the text you enter, the tone, platform and language you pick, your saved style notes and, if you choose, one image. The AI sees neither your analytics nor your account and makes no predictions about reach or growth.
What we don't measure
If we can't back up a number, we leave it out.
- When your followers are in the app right now: the platforms don't provide this number, so we don't show it either.
- Reach of accounts you haven't connected.
- Forecasts of how many followers you will gain.