Rafael Costa
Data and analytics
Rafael takes care of analytics and the best times to post at Crowdbird. He decides when Crowdbird calculates with your own numbers and when it shows clearly labelled starting values because there are not enough posts yet. He would rather explain how a number comes about than quote other people's studies. Since 2018 he has analysed social media data for small teams and turned it into decisions they can act on within a week. On this site he writes about the best times to post, analytics, engagement rate and which numbers really tell you something about your account.
TopicsBest times to postAnalyticsEngagement rate
Pages Rafael looks after
- Feature
Social media analytics tool for your weekly review
Compare social media metrics like reach, views, likes, comments and saves for posts published through Crowdbird, then plan next week in a 15-minute review.
- Platform
Instagram analytics for your next content decisions
Put Instagram insights next to your plan: reach, likes, comments and saves per post, campaign filters and follower change against last week.
- Platform
TikTok analytics for your next content decisions
Compare TikTok stats per video (views, likes, comments), set this week against last week and group a series with a campaign tag to plan the next video.
- Free tool
Instagram profile analyzer: find what to fix
Score a public account from 0 to 100 with this Instagram profile analyzer: engagement, rhythm, bio, link, format mix and hashtags, plus ranked fixes.
- Free tool
Free engagement rate calculator
Free engagement rate calculator that shows its math: likes plus comments per post ÷ followers on Instagram, likes, comments and shares ÷ views on TikTok.
- Free tool
Best time to post on Instagram
Find when to post on Instagram from your own recent posts: a weekly heatmap and up to three stronger windows in your time zone. No login needed.
- Free tool
Find your best time to post on TikTok
Your recent public videos, compared by views against your other videos and grouped by weekday and time of day. Know when to post on TikTok and test it.
- Free tool
Instagram post insights for a closer look
Get Instagram post insights from a public link: likes, comments and views where visible, plus a factor against the account's recent median. No login.
- Free tool
Instagram grid preview for your published posts
A free Instagram grid preview of up to nine recent public posts, with room to try a new bio before you change your profile. TikTok handles work too.
- Free tool
Free social media tools to check, write and plan
Free Instagram and TikTok tools, one question each: profile check, engagement rate, post stats, captions, bios, hashtags, posting times and a calendar.
- How we work
Where our numbers come from.
Each number is your data, a guide value or sample data. Posting times need 20 posts in 90 days, with comments counted twice and shares three times.