Who works on Crowdbird.
A small team with clear responsibilities. Each person owns one part of Crowdbird and writes on the blog about what they build and check every day.
Five areas, five people in charge
Lena Hartwig
Product and scheduler
Lena owns the scheduler, the calendar and the queue at Crowdbird. She decides which feature comes next and tries every change on a test account first, before it goes live for everyone. She has planned content for small brands and shops since 2018, for teams that want to stay visible on Instagram, TikTok and Facebook next to their day-to-day work. That's why she knows the usual gaps in a content calendar well. On this site she writes about scheduling posts, content calendars, link-in-bio pages and how to prepare a week of content in one afternoon.
Writes aboutScheduling postsContent calendarQueue
Bruno Rivera
DM automation
Bruno builds the rules at Crowdbird that turn a comment with a keyword into a DM. He makes sure every automation runs through the platforms' official interfaces and stays within their limits, such as the time windows for messages. Since 2019 he has set up comment and DM flows for creators and small shops that get more requests than they can answer by hand. He knows where these flows get stuck in practice. On this site he writes about comment to DM, automations, the inbox and how replies can stay personal even though they go out automatically.
Writes aboutComment to DMAutomationsInbox
Amélie Laurent
Editorial lead
Amélie leads the blog and guides at Crowdbird in all five languages. She checks every text for sources and makes sure it only describes what Crowdbird can really do today. Any claim about a platform needs evidence from the official help pages or documentation before she lets it through. She has written and edited social media copy since 2017, from captions to longer guides, and makes sure it sounds natural in every language. On this site she writes about guides, copy and captions, hashtags and how an idea turns into a post that fits your account.
Writes aboutGuidesCopy and captionsHashtags
Rafael Costa
Data and analytics
Rafael takes care of analytics and the best times to post at Crowdbird. He decides when Crowdbird calculates with your own numbers and when it shows clearly labelled starting values because there are not enough posts yet. He would rather explain how a number comes about than quote other people's studies. Since 2018 he has analysed social media data for small teams and turned it into decisions they can act on within a week. On this site he writes about the best times to post, analytics, engagement rate and which numbers really tell you something about your account.
Writes aboutBest times to postAnalyticsEngagement rate
Mira Okafor
Privacy and help
Mira looks after the privacy, security and transparency pages at Crowdbird and keeps the deletion rules on them up to date. She checks every statement there against what the app actually stores and when it deletes it. Since 2019 she has written help texts for software used by small teams without their own IT, and makes sure every step is clear without technical knowledge. Questions about your data are answered by our support through the contact form. On this site she writes about privacy, connecting accounts, help and what happens to your data.
Writes aboutPrivacyConnecting accountsHelp