TikTok analytics for your next content decisions
Turn video results into a clearer content plan. Compare TikTok views, likes and comments, follow weekly changes, and review campaigns alongside your Instagram and Facebook accounts.
By Rafael Costa, Data and analytics
Updated on November 10, 2026
- What you schedule
- Video
- Text
- 2,200 characters
- First comment
- NoNo
- Inbox
- NoNo
- Connection
- Official login
Goes well with
Views, likes and comments per video
See how each TikTok video did on the numbers TikTok provides: views, likes and comments. Missing values stay empty instead of counting as zero.
- Video views per post
- Likes and comments per post
- Filter videos by account and campaign tag
Your TikTok week next to last week
See how many videos you published, how often they were viewed and how your follower count changed since last week.
- Follower change compared with last week
- Campaign tags to compare a video series
- Review TikTok results by account
Posting times from your own videos
Once the account has 20 published posts in 90 days, Crowdbird finds the days and hours when your videos got the most reactions. Until then you see guide times.
- Recalculated every day
- Comments count more than likes
- The times go straight into your TikTok queue
How it works
Connect your account
Connect your TikTok account through the official login. You enter your password only on TikTok.
Post
Publish your videos through Crowdbird, and their numbers arrive in your analytics as TikTok provides them.
Review
Compare videos by views, likes and comments and plan your next videos around what worked.
Read TikTok numbers with a specific question
Start with a question you can answer from the post table: did a process video receive more comments than a finished-product video? Compare posts with similar topics and give newer videos time before drawing conclusions. A video that has been live longer has had more opportunity to collect views.
Views, likes and comments describe different responses. A high view count does not tell you whether viewers watched to the end, while a comment count does not tell you whether the comments were product questions or brief reactions. Open the posts you are comparing and read the comments before deciding what to make next.
Compare totals and proportions
Those calculations give you two useful angles: overall response and response relative to views. Neither proves that one format will work better next time. Keep the topic, opening shot and viewer questions beside the numbers so you have something concrete to test.
For a broader calculation, the engagement rate calculator uses likes, comments and shares divided by views for public TikTok videos. Shares are part of that free tool's formula, not a metric in Crowdbird's connected TikTok post table.
Build a repeatable weekly review
Choose one review day and write down the decision you make each week. Crowdbird's weekly report and comparison help you return to the same questions instead of changing your criteria whenever a video gets attention.
Check publishing activity
Note whether you posted more or fewer videos than the previous week before interpreting a change in results.
Narrow the comparison
Filter to your TikTok account and a campaign, such as Ceramico Studio's mug collection, and keep unrelated content out.
Inspect individual videos
Compare views, likes and comments, then look at what people asked. Save one topic worth answering in another video.
Review follower change separately
Record the weekly movement without assigning it to a single post. A change in the same week cannot tell you which video caused it.
Choose one next step
Keep the product topic and change the opening shot, or answer a recurring comment. Put that decision into your TikTok posting schedule.
Add campaign and link context
Crowdbird brings TikTok, Instagram, Facebook and your other connected networks into one analytics view, with filters by account and campaign. Use a shared campaign tag to find related posts, then judge each channel through its available metrics. Keep your comparisons specific: TikTok video views against TikTok video views, rather than mixing different metrics into one score.
Your TikTok link-in-bio page adds daily page views, daily clicks and clicks per link. These counts can help you see which destinations visitors choose, but they cannot identify the video that sent a visitor. Check whether your TikTok account has a website field before building your plan around a clickable profile link.
Use posting times as a test
The free TikTok posting-time tool compares your recent public videos by views and highlights up to three stronger publishing windows. From 8 videos it shows windows, and with fewer than 20 it marks the result as a first hint. It measures performance by posting hour, not follower activity.
Try a suggested window with comparable content, then review the result in your next weekly session. Crowdbird does not offer watch time, completion rate or demographics reports, so keep your conclusions within what the available numbers can show.
How do I see my TikTok analytics in Crowdbird?
Connect your TikTok account through TikTok's official login, then select that account in Crowdbird's analytics. You can review individual videos in the post table or compare this week with last week. Crowdbird never asks for or stores your TikTok password, and you can use the app in your browser on a phone or desktop.
What TikTok stats does Crowdbird track?
Crowdbird shows views, likes and comments per TikTok video, plus follower change and a week-over-week comparison. Account and campaign filters help you narrow the post table to the content you want to review. The numbers come from TikTok and sync regularly, so use them to compare posts, not as a live counter.
Can I export my Crowdbird workspace data?
Yes, workspace owners and admins can export workspace data at any time. An export is useful if you want to keep a copy of your workspace information before changing how you manage your accounts. You can also delete your account yourself in account settings, without contacting support to request deletion.
Can TikTok analytics tell me when my audience is most active?
Crowdbird does not show when your TikTok audience is most active. Its recommended posting times use your own published posts once an account has 20 posts in the last 90 days. Before that, it displays clearly labeled guide times. The free posting-time tool offers a separate view of how your recent public videos performed at different publishing hours.
How do I calculate my TikTok engagement rate?
Crowdbird's free calculator uses likes plus comments plus shares, divided by views, for TikTok engagement rate. Enter a public handle to get the calculation and average engagement figures. Very fresh videos only count once their numbers stop growing fast. This is separate from the connected app's TikTok post table, which reports views, likes and comments but not shares.
Can I see which TikTok video generated a link click?
No, Crowdbird's link-in-bio tracking cannot attribute a click to a specific TikTok video. It shows page views and clicks by day, along with clicks on individual links. You can compare those totals with your publishing activity to spot questions worth exploring, but a shared time period is not proof that one video caused a click.